A malfunction with a pair of sneakers made by Nike may have cost Zion Williamson some time during the college basketball season earlier this year, but it sounds like it actually turned out to be a good thing for the former Duke star.
Williamson announced on Tuesday that he has signed an endorsement deal with Jordan Brand, which is of course owned by Nike. While the terms of the deal were not initially known, Darren Rovell of The Action Network reports that Williamson blowing out his shoe on national TV “made the stakes of landing Zion that much greater.” Rovell estimates that Williamson made millions more on his endorsement deal because the embarrassing sneaker malfunction made Nike that much more desperate to sign him.
Williamson suffered what initially looked like a serious injury in Duke’s game against rival North Carolina back in March when his shoe literally fell apart during play. It was a public relations nightmare for Nike, which sponsors Duke and produces their athletic gear.
As many as seven shoe companies expressed interest in signing Williamson before he was drafted No. 1 overall by the New Orleans Pelicans, and some wondered if the blown out shoe would impact his decision. He fueled that buzz when he was spotted wearing a different brand a few months back, but in the end it sounds like the deal worked out for everyone.
