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Friday, October 18, 2019

Arizona high school changes logo after copyright claim from Texas Longhorns

Texas logo

An Arizona high school is in the process of changing logos after receiving a cease and desist letter from the University of Texas Longhorns over a copyright claim.

Payson High School in Arizona is nicknamed the Longhorns. They have been using a purple longhorn logo that strongly resembles the Texas Longhorn logo:

“We have stopped using that particular longhorn, removed it from all our inner-school markings, stopped using it on any spirit items, along with any outside communications including our website and all social media sites,” the school’s principal told the Arizona Republic.

Texas did the same thing to a Florida high school in June.

Some may be wondering why Texas would care about small high schools using their logo. The answer is simple. In order to receive legal copyright protection, one must enforce their copyright by blocking others from using it.



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