Terrell Owens: Being the Villain Has Cost Me Endorsement Dollars

T.O. sure has been the center of controversy in the football world lately, but what else is new? He was the subject of a report suggesting he was jealous of the Tony Romo/Jason Witten circle, one that T.O. has said was false. Owens even went so far as to call out Ed Werder for reporting that story based on an anonymous source. Then in an interview with Stephen A. Smith also of ESPN, Owens said that the league creates heroes and villains in order to generate more fan interest. T.O. says he’s a victim for being cast as one of the villains and even complained that the image the media has created of him has cost him endorsements:

“[The villain characterization] does bring a level of concern especially when I’m trying to market myself or brand myself. I’ve noticed over the years that I can’t get this endorsement or that endorsement because of the image that I have. And it’s tough to deal with because I know I am a marketable person … I’m very handsome but I’m not [a villainous] type of person.”

Alright, well at least the comment confirms that T.O. does have an agenda in creating his persona. He is working on a brand, he is trying to make himself marketable. It’s just not going well for him. Between Peyton Manning, Tom Brady, and LaDainian Tomlinson, there isn’t much of a market left over for him to crack anyway. While I believe ESPN screwed T.O. last week with their tabloid reporting, Owens can only blame himself for drawing significant amounts of negative attention to his feet.