Cleveland Browns fans got their first taste of victory since Dec. 2016, and some lucky fans also got a taste of Bud Light as well.
Prior to the season, Bud Light announced one of the best branded promotions we’ve seen in a while. They installed a “Victory Fridge” in some bars in Cleveland that were stocked with Bud Light and locked with a chain. The fridges would be unlocked any time the Browns won a game, with the beer free for fans to consume.
And on Thursday night, the Browns beat the New York Jets 21-17 to go 1-1-1 on the season, giving them their first win since Dec. 24, 2016 — a total of 635 days.
Here’s a look at the tweet sent by Bud Light after the game:
Cleveland, the @Browns won. The fridges are open. Go celebrate with a Bud Light. You’ve earned it. pic.twitter.com/RvjJ0WvpyO
— Bud Light (@budlight) September 21, 2018
Fans could see it coming and got in on the fun.
Drink up, Cleveland. pic.twitter.com/OoX4gmvSfv
— Marcas Grant (@MarcasG) September 21, 2018
— ProFootballTalk (@ProFootballTalk) September 21, 2018
UNLEASH THE BUD LIGHT
— Brooke Pryor (@bepryor) September 21, 2018
Those Bud Light fridges in Cleveland right now about to get smashed open and ransacked pic.twitter.com/2ueKX0YODw
— Barstool Sports (@barstoolsports) September 21, 2018
#Browns fans in front of their @budlight fridges pic.twitter.com/LNYa6gKbmn
— The Rush (@therushyahoo) September 21, 2018
OPEN THE COOLERS
— Ryan Kartje (@Ryan_Kartje) September 21, 2018
The Browns enjoyed it too.
OPEN THOSE FRIDGES @BUDLIGHT
— Cleveland Browns (@Browns) September 21, 2018
Bud Light better be careful, because with the way Baker Mayfield looked, those fridges are going to be opened plenty more times this season.
