If you watched the riveting two-hour delay following the infamous track fire during last week’s Daytona 500, you probably remember NASCAR officials using Tide detergent during the clean-up process. Now, Tide is capitalizing on the exposure with a new commercial that first aired during Sunday’s Subway Fresh Fit 500 Sprint Cup race. Pretty smart and timely move on Tide’s part.
The company hasn’t sponsored a car in the Sprint Cup since 2006. Perhaps the people at Tide have been counting on bizarro jet-fuel explosions for product placement on the racetrack.
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