To the above left is a picture of LeBron James’ old signature. To the above right, LeBron’s new signature. That’s right, “King” James has decided to change his signature — his signature. The reason he gave is that the way he wrote the “L” in his old signature made it a part of his No. 23, which has now been changed to No. 6. Whatever.
This guy truly is taking d-baggery to a new level. He went out of his way to not thank Clevelanders. He and his new teammates had what looked like a championship celebration in South Beach before playing a game. He hired a Rabbi as a financial accountant. He changed teams. He changed numbers. Now, LeBron feels the need to change his autograph?
It just feels right. This marks a new beginning for me. Miami represents a new chapter in my basketball career. I’m really looking forward to it. It’s gonna be fun. And I’m gonna do what I can to the best of my ability to bring home a championship to that city.”
Don’t be fooled. The decision is all about the money. It’s marketing schemes like this that allowed LeBron to take less money in base salary when joining the Heat and not have to bat an eyelash. Do you really think he changed from No. 23 to No. 6 out of respect for Michael Jordan?
LeBron’s signature has always been in demand and now that he’s chosen to change it, UDA has the opportunity to completely overhaul LeBron’s memorabilia lineup – from team to number to design,” said Steve Sloan , UDA Product Manager. “We are excited about all the possibilities this brings to the table for our Product Development team.”
To think I was one of the ones who defended LeBron a tiny bit when he decided to leave the Cavs. My mistake.
LeBron James On His New Signature: “It Just Feels Right” [Dime Magazine]