CC Sabathia is now a part of “La Familia.”
The New York Yankees ace has signed with Jay-Z’s sports agency — Roc Nation Sports — both parties announced via Twitter on Thursday night:
Welcome @CC_Sabathia to the @RocNation family! #RocNationSports pic.twitter.com/UIhtsdbOKe
— Roc Nation (@RocNation) January 17, 2014
#RocNationSports La Familia pic.twitter.com/DvFKr3PpN7
— CC Sabathia (@CC_Sabathia) January 17, 2014
Once you get past the velvet drapes, candles and Starbursts, you have to wonder how much Jay-Z will be able to do for CC. Sabathia is signed with the Yankees for the next three seasons and has an option for 2017.
I can’t imagine Sabathia signed in Jan. 2014 to gear up for his big free agency push in 2016. Maybe Jay-Z has some marketing plans for the big guy.
Sabathia now joins Robinson Cano as baseball players signed with Jay-Z. Their other sports clients include Kevin Durant, Victor Cruz and Geno Smith. There are a lot of athletes with New York ties there.
