The University of Connecticut has been working to overhaul the branding of its athletic uniforms and logos, which started with a new logo of a husky unveiled last week. Slowly but surely, the rest of the pieces are coming together.
On Thursday, UConn football beat writer John Silver posted a bunch of pictures of the school’s new uniforms. As you can see from the photo above, there aren’t many drastic changes. However, the football helmets have people buzzing.
Most of the reaction on Twitter has not been positive. I don’t know what I mind more: the husky in the front above the visor, or the ridiculous stripe that goes across the top and to the back. I’m thinking the stripe. We’ve seen some incredibly ugly helmets over the years (prime examples here and here), but UConn’s new football helmets are a different kind of creepy. If you like “unique,” these might be right up your alley.
