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Donald Sterling, Clippers Giving Away Tickets to Celebrate Black History Month

In one of the biggest ironies you could conceive, Clippers owner and notorious alleged racist Donald Sterling was pictured along with Blake Griffin in an ad celebrating Black History Month in the Sunday edition of the LA Times:

This is quite the clever marketing for a few reasons. First off, adults must accompany the children receiving the free tickets, so they have to purchase tickets themselves. Plus, you know children love food at the concessions, so this isn’t exactly a huge financial burden to the organization. The other big and more important reason why this is good marketing by the Clippers is because it portrays Sterling as a benevolent donor to the African-American community.

Sterling, as you well know, has taken a public beating regarding his alleged racism towards African Americans. He’s heckled his own players including Baron Davis, has been accused of many racial actions by former GM Elgin Baylor including having a “plantation mentality,” and he’s been alleged to bring women into the locker room and make comments such as “look at those beautiful black bodies.”

What better way to change his public image than by giving away 1,000 tickets to a game to underprivileged children in the name of Black History Month? If the real goal were to treat children to a game, then why wouldn’t he quietly donate the tickets to local elementary schools or Boys and Girls Clubs? How many underpriviliged children do you know who read the Sunday LA Times sports section and ask their parent to take them to the game? Make no mistake about it — this was a P.R. move every bit as much as it was a charitable action, so don’t get confused when you hear otherwise.


Around The Web

  • http://pulse.yahoo.com/_AZRK2WFO5IJHFBA26CJSWB4O5A Stefan van

    Are white underprivileged kids allowed? How does he decide what kids are underprivileged enough to attend the game?

  • http://pulse.yahoo.com/_AZRK2WFO5IJHFBA26CJSWB4O5A Stefan van

    Are white underprivileged kids allowed? How does he decide what kids are underprivileged enough to attend the game?

  • http://www.facebook.com/Tamaclapper Tama Radl Clapper

    Why does he choose underprivileged kids to celebrate black history month? It is wrong on so many levels.

  • http://pulse.yahoo.com/_Q4U6WZPS2DSXVB4IGZYUAQLYRY wiseguy

    also notice that it is March…but part of reasons for that is 1. Feb too many games away … 2. the only 2 home games were Chicago (Feb 2) and Boston(Feb 26) which are 2 great teams 3. Houston tickets less likely to be scalped than Boston or Chicago tickets

  • Anonymous

    Once again, little Donnie Tokowitz sticks his foot in it. From the same genius who has “promised” to build a state of the art facility for the homeless in downtown – how many years has it been, Donnie? Gonna turn that shovel anyday now, right? Hypocrite. Same little Donnie who paid the government millions to settle discrimination suits because of what he did to minorities in his apartment buildings.

    “Blacks smell”, “Mexicans sit around and smoke and drink all day” – these are some of the quotes from little Donnie about his tenants. One woman waited so long for repairs to her flooded apartment – she died there. When the property manager told the Donald about the problem after the tenant first complained, he said two things: “Is she one of those black people that stink?” and “Just evict the b**ch.”

    How anyone can justify giving this miscreant, this morally, ethically bankrupt excuse for a human, money to attend his team’s games is beyond me. The NBA and AEG continue to allow this pathetic racist to be part of their respective entities when the answer should be simple. To quote little Donnie – just evict the b**ch.