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Saturday, April 21, 2018

LeBronathon (Further) Invades Twitter

What will soon become the most closely watched Twitter account in the universe is a mere one Tweet old.  We’ve already given you our opinion on the NBA milking this year’s free agent class to gain publicity.  On Tuesday, we saw another perfect example to support our argument when LeBron James created a Twitter

I wonder how many Twitter followers his marketing team has decided they need to rack up before announcing a decision.  Chris Bosh’s Twitter is already racking up followers at an incredible pace and the NBA is using it’s players’ Twitter accounts to create as much hype as possible. King James’ brand new Twitter account is nothing but the latest publicity stunt in a world that’s full of new technology.  I think I speak for a lot of people when I say these guys can’t make up their minds about where they’re going to play soon enough.

Free agent LeBron James finally joins Twitter [Tom Withers/AP]
LeBron James on Twitter

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