Von Miller advertisement pulled after anthem protest

As a result of his actions prior to the Broncos’ game against the Bills, a local dealership has requested an advertisement featuring Von Miller no longer be featured on a Denver television station.

Sunday was a day unlike we have ever seen around the NFL. Prior to games around the country, teams and players across the league protested racial inequality and showed solidarity in response to the inflammatory comments made by President Donald Trump.

Among those to make a statement was Von Miller, who was part of a large contingent of Broncos players to kneel during the national anthem. In the wake of what took place, Phil Long dealership has asked CBS 4 in Denver to no longer play an advertisement starring the Super Bowl 50 MVP, according to the station.

The dealership also released a statement, which you can read below courtesy of CBS 4.

“We are evaluating the events of the weekend. It is important to state that we haven’t fired Von. We are in the middle of contract renewal and this weekend’s events remind us that sometimes we feel that we best represent ourselves. We support Von and his first amendment rights, we know Von and he’s a good person. He donated a police car to his hometown police dept. All that notwithstanding when we bring in celebrities to represent us we run the risk of being misrepresented.

We, like millions of Americans are concerned and will respond consistently with our values as a proud American company founded by a war hero (Phil Long). While we can’t control the actions of others we can be responsible for how we support our nation and community. That is why, years ago, our principal owner, Jay Cimino, founded the Mount Carmel Veteran’s Service center, and is supported by all Phil Long Dealerships. We support this cause not just with our words, but financially as well, and it is serving hundreds of veterans in need right here in Colorado. This would be a great time for our community to show support for our military community by supporting this cause or others that continue to serve them after they serve us.”

Miller has become one of the more marketable players in the NFL thanks to his big personality. In this instance, his decision to take a knee during the anthem may lead to the loss of an endorsement deal, which is always a risk when taking a stance publicly.