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Thursday, October 30, 2014

Cartwheel dunk featuring Nike’s Hyperdunk+ space shoes wins contest

A dude named Justin “Jus Fly” Darlington won the Nike LA dunk contest last Friday by doing a cartwheel before slamming down. But forget the cartwheel dunk which is impressive to say the least, my focus is on the shoes he was wearing.

These shoes take statistics while you’re running/jumping and send them directly to your iPhone? Excuse me while my mind featuring a ’90s upbringing that consisted solely of pumped up kicks and second-hand Air Jordans needs a couple minutes to compute. This is unreal. I need my “speed,” “quickness,” and “hustle” measured and I need it measured now. I bet I have 10x as much hustle as LeBron ever had.

Just another brilliant marketing campaign by Nike. Every kid in the country is going to need to measure the previously (and currently) immeasurable attribute of “hustle” against each other. But the shoes themselves seem legit.

Nike apparently had a little help from this organization called NASA to develop these wonder shoes known as Hyperdunk+, which are being released at the end of June. A material known as Lunar Foam was used to help construct these shoes. Lunar Foam is something I can only assume is a combination of webbing created by Peter Parker and dried Superman piss. If any other lesser material was used then consider this shoe a fraud.



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