Deadspin posted it and called it “The Most Athletic Football Play Of The Year Took Place In A High School Scrimmage.”
“Since the video was uploaded more than three weeks ago, and barely has 400 views, it’s safe to say it’s either legit or the worst-marketed viral video ever,” wrote Barry Petchesky.
Well it looks like the video was part of a viral marketing campaign, and it did force me to take notice. The clip was part of an AT&T commercial featuring Bob Stoops, and the point is to show how awesome moments can spread rapidly, and how AT&T devices can help you share cool things. Here is what the AT&T commercial looks like:
The marketing campaign actually worked. Do you think I would have cared about the commercial when I saw it on Saturday had I not seen the mysterious viral clip a day earlier? Definitely not. Well done, AT&T.Google+