Jeremy Lin reportedly looking to trademark phrase ‘Brook-Lin’
In just 35 games with the New York Knicks a few seasons ago, Jeremy Lin basically became his own brand. The term “Linsanity” was born almost immediately, and the undrafted player out of Harvard was not prepared for it.
That won’t be an issue in Brooklyn.
Lin, who signed a three-year, $36 million deal with the Nets this offseason, has already submitted an application to trademark the phrase “Brook-Lin.”
According to NetsDaily.com, a fan had already applied for the trademark on July 1 but says he willingly transferred it to Lin.
If Lin can rediscover some of his old magic in The Big Apple, he had better hope the trademark gets approved quicker than his trademark for “Linsanity” did. Lin’s lawyers had to send cease and desist letters to marijuana shops for selling products like this when the point guard was with the Knicks. As ESPN’s Darren Rovell notes, it took the “Linsanity” trademark more than four years to be approved.