A random anecdote from the Kentucky men’s basketball team during March Madness has sent a cereal brand’s stock skyrocketing.
3rd-seeded Kentucky punched their ticket to the Sweet 16 on Sunday by beating 6th-seeded Illinois 84-75 in their NCAA Tournament second-round matchup at Fiserv Forum in Milwaukee, Wis. After they took a 6-5 lead in the opening minutes, the Wildcats never trailed in the contest.
During the team’s postgame press conference, Kentucky head coach Mark Pope credited an English cereal called Weetabix for fueling one of his players. Pope nudged Kentucky center Amari Williams, who hails from England, to tell the story of how Kentucky staffers found boxes of the English cereal for Williams before Sunday’s game.
The whole-grain cereal’s sales soared on Amazon after Kentucky’s story went viral on social media. Weetabix became the best-selling cereal on the site in just one day.
Weetabix is now the best selling cereal on Amazon after Amari Williams talked about how it fueled his big performance vs. Illinois.
— Tyler Thompson (@MrsTylerKSR) March 25, 2025
Never underestimate Kentucky fans.https://t.co/gygxFkYS8y pic.twitter.com/MjFeAUvawO
Like the “Secret Stuff” from the movie “Space Jam,” Weetabix seemed to fuel Williams in the contest. He recorded 10 rebounds and 3 blocks while serving as Kentucky’s defensive anchor.
There’s a reason Wheaties became known for putting top-performing athletes on the cover of their cereal boxes. While fans can’t throw a football or swing a bat as well as their favorite players, they can at least eat the same breakfast as them. Big Blue Nation wanted to get a taste of what Williams was having.
